_NEW MEDIA
The natural evolution of TV, broadcasting and distribution market is heavily influenced by the development of supporting multimedia forms. We have always been the pioneers in exploring these new technologies even before they become mature and widely available.
From the “old-fashioned” DVD and Blu-ray disc with the limitation of preset menu to nowadays the more popular interactive content and structures (the vehicle may be changed, but the attention to the content remains all the same), our work is much more than simply recoding linear edited films into MPEG-2 or H.264. We “create” new approach and content which can profit most from the characters of the new invented media.
Among our recent projects, training courses and informative programs can be an excellent example when it comes to the application of interactive media. Instead of a monologue of the lecturer, courses can be transformed into journeys through an virtual space of choices, menus and links recreating scenarios in which all participants of the course can actually make decisions and experience the consequences, just like in the real world. To really have an idea of the power of new media, literary description may not be sufficient. Come and experience it.
As one of the major players of TV programs in the broadcasting world for decades, we also produce a large quantity of audio-visual materials for the web, digital signage and particularly for training and informative purposes. Being in a close partnership with our clients from various industries, we are in a constante search of emerging approaches, languages, forms and standards related to the art of visual communication.
Tutto cio’ che non viene comunicato, non esiste…
